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“574 Clips”
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From the Los Angeles River to Hudson River, we spent two months this summer traveling and shooting limited edition pairs of New Balance sneakers. The result is one video and one polaroid telling a story for EACH pair of New Balance 574 Shoes. Mother New York invented the ingenious campaign and we were more than happy to participate. There are only 480 pairs of shoes being sold in specialty stores. Buy a pair and you'll find a polaroid in the box. Find your polaroid on this website. Then watch your pair of shoes in a short film. The campaign just kicked off this week, so go over to the interactive website created by Boston's Almighty and check out some 574 Clips. |
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